Saara Suojoki has been appointed Director of Communications and Brand at the Architecture & Design Museum Helsinki. Suojoki will take up the position on 1st March 2026.
In this new role, Saara Suojoki will be responsible for developing the museum’s societal impact, brand communications, and the overall museum experience. The position has been created to strengthen both the domestic and international recognition of the Architecture & Design Museum as it transitions towards its new building, set to open in Helsinki’s South Harbour in 2030.
“The future of the Architecture & Design Museum is a societal mission for us. Suojoki’s vision for brand communications supports our goal of becoming an internationally unique museum well before the opening of our new building. They bring with her a strong experience and expertise in engaging diverse stakeholders around a shared vision and in building the museum’s impact holistically and sustainably,” says Museum Director Pilvi Kalhama.
Saara Suojoki is transferring to the museum from her position as the Development Director at EMMA – Espoo Museum of Modern Art. Prior to this, she held senior marketing and communications positions at major museums in the Helsinki metropolitan area, including HAM Helsinki Art Museum from 2014 to 2017 and the Ateneum Art Museum from 2006 to 2014.
“I see the new Museum of Architecture and Design as a shared project of all Finns. It is inspiring to take part in creating a new kind of museum that speaks to everyone. My goal is to make the museum’s distinctiveness and uniqueness even more visible on the journey towards the new museum. By strengthening the meaningful museum experience, we will also support the museum’s growth and role in this time. Together, we will make the museum a phenomenon,” says Saara Suojoki.
The new Museum of Architecture and Design
The new Museum of Architecture and Design is expected to open in 2030 in Makasiiniranta, located in Helsinki’s South Harbour. The results of the anonymous international design competition for the museum building were announced in September 2025, with JKMM Architects, renowned for their museum architecture, selected as the winner. The new museum aims to provide a setting for world-class museum activities and to strengthen the role of architecture and design as integral parts of society.
Until the new museum is completed, the Architecture & Design Museum will continue to operate at Korkeavuorenkatu 23, Helsinki.
This autumn’s programme includes Winner! – an exhibition presenting the results of the design competition for the new museum – and Escape to Moominvalley, which explores in an unprecedented way Tove Jansson’s real-life environments in relation to the spaces of Moominvalley. Check out what’s on currently at: admuseo.fi/eng
Photo: Anni Koponen